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State University of New York

Launch Your Online Business

State University of New York via Coursera

Overview

Learners who complete the course will:
- gain an understanding of different business models
- learn strategies for naming their business
- create customer personas
- create their brand identity
- create their Unique Value Proposition and learn how to make their business stand out from their competitors
- know every step needed to build their website including best practices
- production do's and don'ts for copywriting, photography and video
- have a pre-launch checklist and website maintenance
- gain foundational knowledge of marketing and pr
- create a Pitch Deck about their business that they can deliver to potential partners and investors

Syllabus

  • Let’s Start with the Basics of an Online Business
    • In this module, you will learn about defining your online business, opening a business bank account, the value of customers, branding your business and differentiating you from your competitors.
  • A Deeper Dive into Creating an Online Business
    • In this module, you will learn to create and launch a website for your online business.
  • Preparing Your Online Business Launch
    • In this module, you will explore the production end of developing and using a website, quality check your site, and look at metrics before launching your site.
  • Successful Launch of Your Online Business. Now what?
    • In this module, you will explore daily business operations and marketing strategies for long-term sustainability.

Taught by

Joan Decollibus

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