Launch Your Online Business

Overview

Class Central Tips

Learners who complete the course will: - gain an understanding of different business models - learn strategies for naming their business - create customer personas - create their brand identity - create their Unique Value Proposition and learn how to make their business stand out from their competitors - know every step needed to build their website including best practices - production do's and don'ts for copywriting, photography and video - have a pre-launch checklist and website maintenance - gain foundational knowledge of marketing and pr - create a Pitch Deck about their business that they can deliver to potential partners and investors

Syllabus

Let’s Start with the Basics of an Online Business

In this module, you will learn about defining your online business, opening a business bank account, the value of customers, branding your business and differentiating you from your competitors.

A Deeper Dive into Creating an Online Business

In this module, you will learn to create and launch a website for your online business.

Preparing Your Online Business Launch

In this module, you will explore the production end of developing and using a website, quality check your site, and look at metrics before launching your site.