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FutureLearn

Launching and Growing a Business in Wellness

Welltodo via FutureLearn

Overview

Launching and Growing a Business in Wellness

From coming up with a compelling business idea, examining the marketplace for gaps and opportunities, and deciding whether you will launch a product or service, there are plenty of opportunities for new startups in the $4.5 trillion wellness industry.

On this course, you’ll build the knowledge and skills you need to take your wellness business from idea to launch and beyond.

Identify opportunities in the wellness market and set business goals around them

When starting a new business, it’s important to be clear about the problem that you’re solving for the consumer. After assessing the gaps in the wellness market, you’ll start mapping out your idea, building your business vision, and then setting business goals that bring the two together.

Learn business planning techniques and develop effective business strategies

Once you have your core business idea and goals, it’s time to narrow down your target customer and build strong business plans to support your product or service.

You’ll discover how to identify your ideal customer, then learn the tools and techniques for effective business planning. By creating your plans and strategies early on in the process, you can test your business idea efficiently and quickly pivot if you encounter any issues.

Explore launching and growing your business from funding to marketing

Financing your new business can be a complicated process. On this course you’ll look at the best strategies for raising money to fund your business, as well as how to grow once you’re financed. This includes building a passionate team and marketing your wellness brand.

This course is designed for anyone looking to turn an interest in wellness into a thriving career. You don’t need any experience in the industry as this course covers the basics of getting started.

Syllabus

  • Business Opportunities
    • Introduction
    • Ideation
    • Solving a problem, setting goals, and finding motivation
    • Your ideal customer
    • Business planning
    • Road testing your concept
    • Wrap-up
  • Growth Models
    • Introduction
    • Financing your launch and growth
    • Marketing your product or service
    • Leveraging partnerships
    • The entrepreneurial mindset
    • Wrap-up

Taught by

Lauren Armes

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