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Leading the Modern Day Business

BCG via Coursera Specialization


The modern day business is a dynamic enterprise, and leading it now needs a conglomerate of essential skills, ranging from design thinking and digital transformation, to product management and IT. This specialization covers these essential skills and concepts, and what they mean for companies and businesses. It starts with digital transformation, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts. It then introduces design thinking, which provides you with the tools to become an innovative thinker and uncover creative opportunities at every level in every kind of organization. The specialization then switches gears into what it takes to become a product person in today’s digital age, which is a different game relative to what product management used to be. Finally, since now more than ever, companies are investing heavily in IT, the last part of this specialization will cover major challenges within corporate IT, and how to address them with the disciplined use of design thinking.


Course 1: Digital Transformation
- Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, developed at the Darden ... Enroll for free.

Course 2: Design Thinking for Innovation
- Today innovation is everyone's business. Whether you are a manager in a global corporation, an entrepreneur starting up, in a government ... Enroll for free.

Course 3: Digital Product Management: Modern Fundamentals
- Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to ... Enroll for free.

Course 4: Customer-Centric IT Strategy
- Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s ... Enroll for free.


Taught by

Alex Cowan, Amane Dannouni, Ching Fong Ong, Jeanne M. Liedtka, Michael Lenox and Sonja Rueger

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