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LinkedIn Learning

Advanced Google Ads

via LinkedIn Learning


Take your Google Ads expertise to the next level. Learn about everything from automation to competitive analysis using this popular pay-per-click (PPC) advertising platform.


  • Get the most out of Google Ads
  • What you should know
1. Google Ads Strategy
  • How to audit a Google Ads account
  • Advanced keyword research techniques
  • Auction insights and the bid simulator
  • Account structure: SKAGs or STAGs
  • Ad copy tactics to try in your campaigns
2. Optimizing Google Ads Account Performance
  • Bid and budget optimization rules
  • Retargeting audience strategy
  • Rules for finding negative keywords
  • Dynamic text on landing pages
3. Tips for Working Efficiently with Google Ads
  • Working with Google Ads Editor
  • Making changes with bulk sheets
  • Choose an ad copy testing method
  • Compare the tools for managing campaigns
4. Using Automation in Google Ads
  • Applying automated rules
  • Running Google Ads scripts
  • Google Ads scripts you should be using
  • Google Data Studio dashboards
5. Tracking Campaign Performance
  • Custom parameters in tracking templates
  • Tracking additional conversion events
  • Choosing an attribution model
  • Using third-party tracking tools
6. Other Google Channels
  • Setting up Google Shopping campaigns
  • Get started with Google Display Network
  • Running video ads on Youtube
  • Universal App Campaigns (UAC) on mobile
  • Continue learning Google Ads

Taught by

Michael Taylor


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