Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Advanced Google Ads

via LinkedIn Learning

Overview

Take your Google Ads expertise to the next level. Learn about everything from automation to competitive analysis using this popular pay-per-click (PPC) advertising platform.

Syllabus

Introduction
  • Get the most out of Google Ads
  • What you should know
1. Google Ads Strategy
  • How to audit a Google Ads account
  • Advanced keyword research techniques
  • Auction insights and the bid simulator
  • Account structure: SKAGs or STAGs
  • Ad copy tactics to try in your campaigns
2. Optimizing Google Ads Account Performance
  • Bid and budget optimization rules
  • Retargeting audience strategy
  • Rules for finding negative keywords
  • Dynamic text on landing pages
3. Tips for Working Efficiently with Google Ads
  • Working with Google Ads Editor
  • Making changes with bulk sheets
  • Choose an ad copy testing method
  • Compare the tools for managing campaigns
4. Using Automation in Google Ads
  • Applying automated rules
  • Running Google Ads scripts
  • Google Ads scripts you should be using
  • Google Data Studio dashboards
5. Tracking Campaign Performance
  • Custom parameters in tracking templates
  • Tracking additional conversion events
  • Choosing an attribution model
  • Using third-party tracking tools
6. Other Google Channels
  • Setting up Google Shopping campaigns
  • Get started with Google Display Network
  • Running video ads on Youtube
  • Universal App Campaigns (UAC) on mobile
Conclusion
  • Continue learning Google Ads

Taught by

Michael Taylor

Reviews

Start your review of Advanced Google Ads

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.