Advanced SEO: Developing an SEO-Friendly Website

Introduction

• Welcome
• What you should know before getting started
• What is an SEO-friendly website?

1. Optimized Website Architecture

• Components of on-site SEO
• Optimization from the perspective of Google

2. Creating Your Information Architecture

• Indexable content
• Improving site indexability
• Crawlability
• Robots.txt
• Site information architecture
• Creating your site architecture
• HTTP vs. HTTPS
• Subdomains
• Picking a domain name
• Site maps

3. Managing Your URLs

• URL structure
• Canonical URLs
• Pagination
• HTTP status codes
• Mobile and desktop friendly

4. Optimizing Your Content Structure

• Site tags
• Term Frequency–Inverse Document Frequency (TF-IDF)
• Image filenames and alt attributes

5. Introducing Structured Data

• Structured data
• Schema.org

6. Technical Makeup

• Site speed
• JavaScript and the DOM
• Critical rendering path
• HTTP/2
• Progressive web apps

Conclusion

• Next steps