Advertising on Facebook

Introduction

• Getting started with Facebook advertising
• iOS changes every advertiser must know

1. Facebook Advertising Overview

• Introduction to Facebook ads
• Basic advertising terminology
• How to use Facebook Ads Manager

2. How Facebook Ads Work

• How to set up a Facebook advertising account
• Exploring the Facebook advertising structure
• How to choose a Facebook ad campaign objective

3. How to Create Facebook Ads

• Choose a budget for your Facebook ads
• Identify your primary audience for Facebook ads
• Refine your audience with interest targeting in Facebook
• Manage Facebook ad placements
• Choose your Facebook ad creative

4. View Your Facebook Advertising Data

• How to manage existing Facebook ads and campaigns
• Understand your success metrics with Facebook ads
• View your Facebook ads billing summary

5. Implement Best Practices for Advertising on Facebook

• Tips for writing a great Facebook ad
• How to choose an effective image for your Facebook ad
• Improve the performance of your Facebook ads
• Key Facebook advertising policies

Conclusion

• Next steps