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LinkedIn Learning

Advertising on Instagram

via LinkedIn Learning

Overview

Learn the basics of creating, running, measuring, and tracking ads on Instagram using Facebook Ads Manager.

Syllabus

Introduction
  • Leverage Instagram advertising for your business
1. Instagram Advertising Basics
  • Overview of advertising on Instagram
  • Create an Instagram professional account
  • Introduction to Facebook Ads Manager
2. Create Content to Advertise on Instagram
  • Instagram advertising placement options and specs
  • Instagram ad design tools
  • Tips for creating engaging content
3. Create Ads for Instagram
  • Create an Instagram ad campaign
  • Create an ad set and configure placements
  • Upload an ad creative for Instagram
  • Create Instagram ads with saved audiences
  • Advertising with Instant Experience
  • Advertising with promoted posts
4. Review Instagram Advertising Analytics
  • Important metrics and concepts for Instagram ads
  • Interpret data in Facebook Ads Manager
  • Create custom reports for Facebook Ads Manager
  • Adjustments based on ad performance
Conclusion
  • Additional resources for advertising on Instagram

Taught by

Anson Alexander

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