Learn the fundamentals of advertising on Instagram with Meta Ads Manager in this course suited for all professionals, including small business.
Overview
Syllabus
Introduction
- Leverage Instagram advertising for your business
- Overview of advertising on Instagram
- Create an Instagram business account
- Introduction to Meta Ads Manager
- Instagram advertising placement options and specs
- Instagram ad design tools
- Tips for creating engaging content
- Create an Instagram ad campaign
- Create an ad set and configure placements
- Upload an ad creative for Instagram
- Create Instagram ads with saved audiences
- Advertising with Instant Experience
- Advertising with boosted posts
- Important metrics and concepts for Instagram ads
- Interpret data in Meta Ads Manager
- Create custom reports for Meta Ads Manager
- Adjustments based on Ads performance
- Additional resources for advertising on Instagram
Taught by
Anson Alexander
