Aligning Sales and Marketing

Introduction

• Sales and marketing alignment

1. The War between Sales and Marketing

• The blame game
• There is no "and" in sales and marketing
• Communication and ownership

2. Types of Relationships

• Undefined relationship
• Defined relationship
• Aligned relationship
• Integrated relationship

3. Communication Is Key

• Cascading communication
• Joint assignments
• Feedback loops

4. Sales and Marketing Integration Checklist

• The sales and marketing alignment checklist

5. Define Winning

• Shared revenue targets
• Integrated metrics
• Celebrate the wins

Conclusion

• Next steps