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LinkedIn Learning

Artificial Intelligence for Marketing

via LinkedIn Learning

Overview

Learn how artificial intelligence is reshaping the way marketing is done at both large and small organizations.

Artificial intelligence (AI) is changing the way that marketers are interacting with their customers. But how can you as a marketer take advantage of this technology without being a multibillion-dollar company? In this action-packed course from instructor Jim Sterne, learn how AI is reshaping marketing and how you can take advantage of new and innovative tools. Discover how AI works and how it can be used. Learn how AI different from machine learning and where machine learning can help. Plus, get onboarding tips for using technologies in AI, and learn how you can use these machines to the best of their ability.This course was created by Madecraft. We are pleased to host this training in our library.

Syllabus

Introduction
  • Artificial intelligence and machine learning in marketing
1. What Is Artificial Intelligence?
  • Defining artificial intelligence
  • A word of caution
  • Why AI now?
  • Natural language processing
  • Conversation bots
  • Computer vision
  • Self-driving cars and robots
2. What Makes Machine Learning Different?
  • Machine learning: A new type of software
  • Supervised learning
  • Unsupervised learning
  • Reinforcement learning
3. Where Machine Learning Shines
  • Dimensionality and cardinality
  • Programmatic advertising and attribution
  • Personalization with AI
4. Onboarding AI Tips
  • Clearly identified goals
  • Know your data
  • Which projects are right for AI and ML?
  • Buy vs. Build
  • Determine which data sets are useful
  • Navigate corporate culture
5. Being a Valuable Human
  • What humans do better than machines
  • Integrated cognition is your superpower
  • Augment yourself
here comes the future
  • Marketing gets weird
  • Conclusion
    • Taking action to begin using AI in marketing

Taught by

Jim Sterne and Madecraft

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