- Artificial intelligence and machine learning in marketing
1. What Is Artificial Intelligence?
- Defining artificial intelligence
- A word of caution
- Why AI now?
- Natural language processing
- Conversation bots
- Computer vision
- Self-driving cars and robots
2. What Makes Machine Learning Different?
- Machine learning: A new type of software
- Supervised learning
- Unsupervised learning
- Reinforcement learning
3. Where Machine Learning Shines
- Dimensionality and cardinality
- Programmatic advertising and attribution
- Personalization with AI
4. Onboarding AI Tips
- Clearly identified goals
- Know your data
- Which projects are right for AI and ML?
- Buy vs. Build
- Determine which data sets are useful
- Navigate corporate culture
5. Being a Valuable Human
- What humans do better than machines
- Integrated cognition is your superpower
- Augment yourself
here comes the future
- Marketing gets weirdConclusion
- Taking action to begin using AI in marketing