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LinkedIn Learning

B2B Marketing on LinkedIn

via LinkedIn Learning

Overview

Learn best practices, tips, and strategies for conducting B2B marketing on LinkedIn. Learn to use this powerful platform to increase the visibility of your company and employees.

While LinkedIn—the world's largest and most powerful network of professionals—is widely recognized as a top recruiting tool, it also offers features that companies and individuals can leverage for business-to-business (B2B) marketing. In this course, join LinkedIn expert Viveka von Rosen as she shares best practices, tips, and strategies for effectively conducting B2B marketing on the LinkedIn platform. Viveka shares step-by-step actions that individuals on your sales team can take using video, updates, and other features. She also shares how to leverage Company Pages for B2B marketing, including how to use Company Pages as a content hub for employee advocacy.

Syllabus

Introduction
  • Using LinkedIn for your B2B marketing efforts
1. Using LinkedIn for B2B Marketing
  • Determining the right method for your B2B marketing engagement on LinkedIn
  • Aligning sales and marketing efforts on LinkedIn
  • Win more engaged prospects by creating content to match the buyer's journey
2. B2B Marketing with LinkedIn Posts
  • Five best practices to customize your long-form updates for more engagement
  • Get on trend with video: Native video and LinkedIn Live
  • Creating your hashtag strategy
3. Additional Strategies for B2B Marketing
  • Target your exact buyer with Sponsored Updates and video
  • Expanding your company network with InMail
  • Creating culture with LinkedIn Stories
  • Create engagement with LinkedIn Events
4. Company Pages and Your Employees
  • The need for employee advocacy to boost your company pages
  • Winning more engagement with LinkedIn Messaging
  • Why Sales Navigator isn't just for sales professionals
Conclusion
  • Taking your B2B marketing to the next level

Taught by

Viveka von Rosen

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