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LinkedIn Learning

Become a Content Strategist

via LinkedIn Learning Path

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Overview

Create effective content marketing campaigns as a content strategist. In this path, you'll learn how to send the right message to the right people at the right time, to create the right content strategy for your marketing team and get the most out of your campaigns.
  • Master essential content marketing principles.
  • Discover storytelling best practices.
  • Learn the most effective content planning strategies.

Syllabus

Courses under this program:
Course 1: Content Marketing Foundations
-Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.

Course 2: Social Media Marketing with Facebook and Twitter
-Discover how to leverage Facebook and Twitter to engage customers, build community, and generate great buzz for your brand.

Course 3: Building an Integrated Online Marketing Plan
-Learn how to build an integrated online marketing plan for your organization that considers all your channels, customers, goals, and values.

Course 4: Creating an Editorial Calendar
-Learn the best practices for creating and using an editorial calendar to organize your marketing campaigns.

Course 5: Google Universal Analytics Essential Training (2020)
-Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.

Course 6: UX Foundations: Content Strategy
-Better content strategy translates into a better user experience. Learn how to build user persona spectrums, content guidelines, and more meaningful content for websites and apps.

Course 7: Learning to Write Marketing Copy
-Learn how to craft compelling marketing copy to engage with your customers.

Course 8: Shane Snow on Storytelling
-LinkedIn Influencer Shane Snow shows how to tell stories about products, brands, and causes so that customers care.

Course 9: Digital Marketing Foundations (2021)
-Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.

Course 10: Content Marketing: Newsletters
-Learn how to use email newsletters to connect with prospects and customers. Get best practices to build your email database, create compelling content, and grow your brand.

Course 11: SEO Foundations
-Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Courses

Taught by

Brian Honigman, Megan Adams, Matt Bailey, Corey Koberg, Morten Rand-Hendriksen, Ian Lurie, Shane Snow, Brad Batesole, Melodie Tao and David Booth

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