- Learn and apply best practices for starting a business.
- Grow your business and maintain creativity
- Discover how to manage your work using expert recommended best practices.
Overview
Ready to strike out on your own as a freelance designer, or build your own design studio from the ground up? This path will provide you with essential information, expert insights, and inspiration for running a design business.
Syllabus
Courses under this program:
Course 1: Entrepreneurship Foundations
-Learn the foundations of entrepreneurship and assess your potential to become a business owner.
Course 2: Running a Design Business: The Staffing Rule Book
-Learn how to make better, smarter, and more strategic staffing and organizational decisions to grow and manage your creative team.
Course 3: Creating a Business Plan
-Looking to build a business or expand one you're already running? You need to write a business plan. Learn how to define your business, market, product, sales strategy, and more.
Course 4: Running a Design Business: Creative Briefs
-Learn to write and use a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design.
Course 5: Running a Design Business: Writing and Pricing Winning Proposals
-Explore how to write a winning proposal that effectively communicates your services and includes a smart pricing strategy.
Course 6: Running a Design Business: Designer-Client Agreements
-Learn to protect you and your client's interests and ensure a great creative design with a well-written contract.
Course 7: Running a Design Business: Presentation Skills
-Convey your ideas with confidence and clarity to get the approval needed to move your project forward.
Course 8: Sales Fundamentals
-Get actionable sales tips in this audio-only course. Learn how to win more deals, build relationships, maintain momentum, and grow your sales career with a purpose-driven mindset.
Course 9: Running a Design Business: Self Promotion
-Learn how to promote your design business. Discover the various ways to use self-promotion, both analog and digital, to stand out in today's competitive marketplace.
Course 1: Entrepreneurship Foundations
-Learn the foundations of entrepreneurship and assess your potential to become a business owner.
Course 2: Running a Design Business: The Staffing Rule Book
-Learn how to make better, smarter, and more strategic staffing and organizational decisions to grow and manage your creative team.
Course 3: Creating a Business Plan
-Looking to build a business or expand one you're already running? You need to write a business plan. Learn how to define your business, market, product, sales strategy, and more.
Course 4: Running a Design Business: Creative Briefs
-Learn to write and use a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design.
Course 5: Running a Design Business: Writing and Pricing Winning Proposals
-Explore how to write a winning proposal that effectively communicates your services and includes a smart pricing strategy.
Course 6: Running a Design Business: Designer-Client Agreements
-Learn to protect you and your client's interests and ensure a great creative design with a well-written contract.
Course 7: Running a Design Business: Presentation Skills
-Convey your ideas with confidence and clarity to get the approval needed to move your project forward.
Course 8: Sales Fundamentals
-Get actionable sales tips in this audio-only course. Learn how to win more deals, build relationships, maintain momentum, and grow your sales career with a purpose-driven mindset.
Course 9: Running a Design Business: Self Promotion
-Learn how to promote your design business. Discover the various ways to use self-promotion, both analog and digital, to stand out in today's competitive marketplace.
Courses
-
Learn the foundations of entrepreneurship and assess your potential to become a business owner.
-
Get actionable sales tips in this audio-only course. Learn how to win more deals, build relationships, maintain momentum, and grow your sales career with a purpose-driven mindset.
-
Looking to build a business or expand one you're already running? You need to write a business plan. Learn how to define your business, market, product, sales strategy, and more.
-
Learn to write and use a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design.
-
Learn to protect you and your client's interests and ensure a great creative design with a well-written contract.
-
Convey your ideas with confidence and clarity to get the approval needed to move your project forward.
-
Learn how to promote your design business. Discover the various ways to use self-promotion, both analog and digital, to stand out in today's competitive marketplace.
-
Explore how to write a winning proposal that effectively communicates your services and includes a smart pricing strategy.
-
Learn how to make better, smarter, and more strategic staffing and organizational decisions to grow and manage your creative team.
Taught by
Kim Kaupe, Emily Cohen, Mike Figliuolo, Terry Lee Stone, Petrula Vrontikis, Lisa Earle McLeod and Sean Adams