Become a Marketing Manager

Courses under this program:
Course 1: Marketing Communications
-Learn how to research your marketing communication needs, craft a message that resonates with your audience, and figure out a marketing plan that works for your team.

Course 2: Leading a Marketing Team
-Lead your marketing team to greatness: great campaigns, great collaborations, and great results. Find out how to succeed as a marketing manager and build your leadership skills.

Course 3: Setting Business Unit Goals
-Learn how to set business goals for teams and individual employees, and link goals to strategy, financial results, and incentives.

Course 4: Building Your Marketing Technology Stack
-Learn how to strategically build your company's marketing technology (martech) stack.

Course 5: Unlock Your Team's Creativity
-Discover tried-and-true techniques for unlocking creativity from yourself and your teams. Apply creativity to work challenges and identify opportunities for growth and innovation.

Course 6: Managing for Results
-Discover how to manage your team to deliver results and optimize execution and performance.

Course 7: Writing a Marketing Plan (2020)
-Learn how to write a solid marketing plan for your business.

Course 8: Brand and Marketing Integration
-Learn how to leverage the four types of brand and marketing integration—vertical, horizontal, external, and internal—to successfully reach all of your stakeholders.

Course 9: Ideation for Marketers
-Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.