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LinkedIn Learning

Become a Public Relations Specialist

via LinkedIn Learning

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Overview

Public relations (PR) specialists are the connection between organizations, news media, and the public. They play a critical role in helping shape public perception, and communicating a company’s brand. Learn the essential skills you need to become an effective public relations specialist.
  • Learn foundational public relations skills.
  • Understand the role marketing plays in PR.
  • Master the art of storytelling.

Syllabus

  • Course 1: Public Relations Foundations
    • Learn a modern approach to public relations. Discover an eight-step PR process to create media exposure, sway consumer opinion, and maintain a good reputation.
  • Course 2: Public Relations Foundations: Media Training
    • Learn how to speak to the media. Find out what to expect with journalists and how to tailor and deliver your message to specific media channels and audiences.
  • Course 3: Marketing Communications
    • Learn how to research your marketing communication needs, craft a message that resonates with your audience, and figure out a marketing plan that works for your team.
  • Course 4: Crisis Communication
    • Prepare your organization to communicate to key audiences in the event of a crisis that impacts your business or brand.
  • Course 5: Writing a Press Release
    • Learn how to write press releases: formal, official announcements regarding something new or significant about you or your business.
  • Course 6: Social Media Monitoring: Strategies and Skills
    • Incorporate social media monitoring into your organization's marketing strategy. Explore tools and strategies for finding, responding to, and participating in online conversations.
  • Course 7: Branding Foundations
    • Lay the foundations for a successful brand. Learn how to develop and launch a brand and measure its success.
  • Course 8: Advanced Branding
    • Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.
  • Course 9: Repairing Your Reputation
    • Learn how to repair your online reputation. Get a three-step process to evaluate the damage, create a plan, and respond with focus.
  • Course 10: Shane Snow on Storytelling
    • LinkedIn Influencer Shane Snow shows how to tell stories about products, brands, and causes so that customers care.

Taught by

Deirdre Breakenridge, Deirdre Breakenridge, Deirdre Breakenridge, Laura Bergells, Andrea Holland, Martin Waxman, MCM, APR, Drew Boyd, Brad Batesole, Lida Citroën and Shane Snow

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