Become a Social Media Advertising Specialist

Overview

Social media has become a critical part of how most successful organizations engage with potential customers. As a result, social media advertising specialists have become an extremely vital part of a marketing department. Get the skills you need to become a specialist in this exciting field.

Discover important concepts in modern online marketing.
Identify the most appropriate platform for your strategy.
Craft and execute an advertising plan.

Syllabus

Course 1: Social Media Marketing Foundations

Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.

Course 2: Branding Foundations

Lay the foundations for a successful brand. Learn how to develop and launch a brand and measure its success.

Course 3: Advertising on Facebook

Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.

Course 4: Advertising on Twitter

Learn how to advertise your products and services on Twitter. Find out how to create campaigns, target audiences, define your budget, and schedule and manage tweets.

Course 5: Advertising on Instagram

Learn the basics of creating, running, measuring, and tracking ads on Instagram using Facebook Ads Manager.

Course 6: Advertising on Pinterest

Harness the power of the promoted pin. Learn how to create effective, engaging pins and winning campaigns on Pinterest, as well as track conversions and audience engagement.

Course 7: Advertising on YouTube

Learn how to use YouTube for advertising. Get tips for creating engaging videos, building effective ad campaigns, targeting specific audiences, and more.

Course 8: Ideation for Marketers

Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.

Course 9: Advanced Branding

Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.

Course 10: Marketing Foundations: Integrated Marketing Strategies

Use brand choreography—a seven-step integrated marketing framework—to market to customers across multiple channels: traditional, digital, and social media.