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LinkedIn Learning

Become a Social Media Advertising Specialist

via LinkedIn Learning


Social media has become a critical part of how most successful organizations engage with potential customers. As a result, social media advertising specialists have become an extremely vital part of a marketing department. Get the skills you need to become a specialist in this exciting field.
  • Discover important concepts in modern online marketing.
  • Identify the most appropriate platform for your strategy.
  • Craft and execute an advertising plan.


  • Course 1: Social Media Marketing Foundations
    • Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.
  • Course 2: Branding Foundations
    • Lay the foundations for a successful brand. Learn how to develop and launch a brand and measure its success.
  • Course 3: Advertising on Facebook
    • Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
  • Course 4: Advertising on Twitter
    • Learn how to advertise your products and services on Twitter. Find out how to create campaigns, target audiences, define your budget, and schedule and manage tweets.
  • Course 5: Advertising on Instagram
    • Learn the basics of creating, running, measuring, and tracking ads on Instagram using Facebook Ads Manager.
  • Course 6: Advertising on Pinterest
    • Harness the power of the promoted pin. Learn how to create effective, engaging pins and winning campaigns on Pinterest, as well as track conversions and audience engagement.
  • Course 7: Advertising on YouTube
    • Learn how to use YouTube for advertising. Get tips for creating engaging videos, building effective ad campaigns, targeting specific audiences, and more.
  • Course 8: Ideation for Marketers
    • Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.
  • Course 9: Advanced Branding
    • Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.
  • Course 10: Marketing Foundations: Integrated Marketing Strategies
    • Use brand choreography—a seven-step integrated marketing framework—to market to customers across multiple channels: traditional, digital, and social media.

Taught by

Brian Honigman, Drew Boyd, Megan Adams, Megan Adams, Anson Alexander, Anson Alexander, Anson Alexander, Brad Batesole, Brad Batesole and Mark Burgess


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