Overview

Social media marketers are an organization's direct connection to a consumer. Social media has dramatically altered marketing by allowing businesses to authentically engage with their customers. In this learning path, discover how to leverage social media in your overall marketing strategy, and learn best practices for helping you successfully connect with consumers.

Learn the foundational skills of social media marketing.
Utilize social tools for business and government.
Discover how to advertise on social platforms and measure effectiveness.

Syllabus

Course 1: Social Media Marketing Foundations

Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.

Course 2: Social Media Marketing: Managing Online Communities

Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.

Course 3: Social Media Marketing for Small Business

Learn how to craft a social media marketing strategy for your small business. Create a Facebook, Instagram, or Twitter account to listen to customers and drive traffic and sales.

Course 4: Social Media Marketing with Facebook and Twitter

Discover how to leverage Facebook and Twitter to engage customers, build community, and generate great buzz for your brand.

Course 5: Marketing on Twitter

Learn how to use Twitter to market your business, products, and services.

Course 6: Marketing on Facebook (2020)

Learn how to use Facebook for marketing your business. Discover how to develop your brand and access new prospects and customers using Facebook pages, stories, offers, and more.

Course 7: Advertising on Facebook

Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.

Course 8: Advertising on Instagram

Learn the basics of creating, running, measuring, and tracking ads on Instagram using Facebook Ads Manager.

Course 9: Advertising on YouTube

Learn how to use YouTube for advertising. Get tips for creating engaging videos, building effective ad campaigns, targeting specific audiences, and more.

Course 10: Social Media Marketing: ROI

Want to know the return on your social media investment? Learn how to measure the success of your social media marketing efforts and drive continuous improvement.

Course 11: Social Media Marketing: Strategy and Optimization

Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.

Taught by

Brian Honigman, Megan Adams, Martin Waxman, MCM, APR, Megan Adams, Megan Adams, Megan Adams, Megan Adams, Anson Alexander, Anson Alexander, Michael Taylor and Martin Waxman, MCM, APR