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LinkedIn Learning

Building a Small Business Website with WordPress

via LinkedIn Learning

Overview

Build a professional website for your small business with WordPress.

Build a professional website for your small business with WordPress. Anyone can build a business’s presence online with the themes, plugins, and built-in functionality offered by WordPress. In this course, Carrie Dils shows how to create a website complete with a contact form, social sharing buttons, a blog, and a custom homepage. She teaches you how to think about your requirements in a smart way, and then walks through every step in the process: from site planning and finding the right plugins, to installing a new theme and customizing the appearance of your site to match your brand. Plus, get tips for prepping and sharing your site with the world—and implementing the security you need to keep it safe.

Syllabus

Introduction
  • Build a small business website
  • What you need for this course
  • Demo project overview
1. Preparing to Build a Small Business Website
  • Establish site goals and needs
  • Identify site requirements
  • Make a basic content inventory
  • Tips for writing copy
2. Adding Key Content
  • Understand posts vs. pages
  • Create key pages
  • Working with and sourcing images
3. Select and Configure a Theme
  • Find a theme that meets your needs
  • Roundup of suitable themes
  • Install and activate a theme
  • Explore customization options
  • Customize site colors and typography
  • Add a custom menu
  • Set up a homepage
  • Lay out the homepage
  • Set up a blog page
  • Customize widget areas
4. Extend Functionality with Plugins
  • Finding plugins that meet your needs
  • Roundup of plugins for this course
  • Adding custom blocks
  • Adding social sharing buttons
  • Adding a contact form
5. Going Live
  • Review site specifications
  • Testing the site before going live
  • Securing your site and managing spam
Conclusion
  • Next steps

Taught by

Carrie Dils

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