Get more value from your organization's sales data. Discover how to use business analytics tools and techniques to create actionable insights, generate more leads, and close more deals.
Overview
Syllabus
Introduction
- Gaining marketing insights
- The value of data
- Common challenges
- Data source map
- Types of analysis
- Tools for studying your data
- Metrics to track
- Goals in Google Analytics
- Data visualization basics
- Reporting infrastructure
- Marketing dashboard
- Key performance indicators
- Click-through rates
- Open rates
- Finding insights in dashboards
- Engaging with community forums
- Utilizing Reddit
- Watching YouTube
- Time to analyze
Taught by
John David Ariansen and Madecraft
