Drive innovation at your organization. Learn how to use training and motivation, process improvement, and internal auditing to encourage a culture of innovation.
CMO Foundations: Driving Innovation
This course may be unavailable.
Overview
Syllabus
Introduction
- Driving innovation
- Why innovation is important
- Creating a culture of innovation
- Conducting an innovation audit
- Creating an innovation competency model
- Training innovation
- Improving team innovation
- Motivating innovative behavior
- Taking a learning break
- Building an innovation pilot program
- Conducting innovation workshops
- Keeping the momentum
- Understanding sources of resistance
- Measuring your resistance scorecard
- Analyzing your resistance scorecard
- Persuading people to accept your ideas
- Next steps
Taught by
Drew Boyd
