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LinkedIn Learning

Content Marketing: Distribution Strategy

via LinkedIn Learning

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Overview

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Learn about content distribution strategies, including tools to support implementation.

Syllabus

Introduction
  • Content distribution strategies for marketers
1. Creating Content Worth Spreading for Marketing Success
  • Identifying what content people want
  • Surfacing existing content opportunities
  • Confirming your pillar content for repurposing
  • Ensuring content channel and audience alignment
2. Using Content Distribution and Repurposing Strategies
  • Content distribution mapping
  • Content repurposing for marketing success
  • Content resharing for marketing success
  • Defining your content marketing distribution engine
  • Analyzing data for insights
Conclusion
  • Commence distribution

Taught by

Ross Simmonds

Reviews

4.8 rating at LinkedIn Learning based on 137 ratings

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