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LinkedIn Learning

Content Marketing: Ebooks

via LinkedIn Learning

This course may be unavailable.

Overview

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Ebooks can be a compelling tool to reach new audiences, whether your goal is sales or email signups. Learn how to use ebooks in your content marketing strategy.

Syllabus

Introduction
  • Adding ebooks to your content marketing plan
1. Get Started
  • Introduction to ebooks
  • How to add an ebook to your marketing strategy
2. How to Write an Ebook
  • Decide on a topic
  • Choose a title
  • Write the ebook content
  • Design the ebook cover
  • Publishing an ebook
3. Ebook Promotion and Marketing
  • Ebook promotion best practices and strategies
  • How to price your ebook
  • Adding an ebook to a content marketing plan
Conclusion
  • Next steps

Taught by

Megan Adams

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