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LinkedIn Learning

Content Marketing for Social Media

via LinkedIn Learning

Overview

Syllabus

Introduction
  • Accelerate your content marketing on social media
1. Selecting Social Media Platforms
  • Finding the right audience
  • Finding the right content types
  • Finding the right features
  • Finding the right advertising
2. Promoting Content with Social Media
  • Teasing content
  • Encouraging content sharing
  • Advertising content
3. Managing and Growing a Social Media Audience
  • Planning a cadence of content updates
  • Creating unique content for social media
  • Setting the right tone for engagement
  • Encouraging user-generated content
4. Partnering with Influencers
  • Researching an influencer's audience
  • Understanding an influencer's brand
  • Creating an influencer campaign
  • Using an influencer program service
5. Tips for Major Social Networks
  • Content marketing on YouTube
  • Content marketing on LinkedIn
  • Content marketing on regional social networks
6. Evaluating Impact
  • Tracking reach to the right audience
  • Tracking social media engagement
  • Tracking social media sentiment
Conclusion
  • Next steps

Taught by

Colleen Jones and Madecraft

Reviews

4.6 rating at LinkedIn Learning based on 932 ratings

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