Learn about the design and delivery process for a brand identity project.
Overview
Syllabus
Introduction
- Welcome
- How to use exercise files
- How to send feedback
- Branding vs. identity vs. logo
- Exploring effective brand identities
- Branding courses at lynda.com
- Exploring common branding assets
- Developing a logo guide
- Developing a color guide
- Developing a typography guide
- Assembling your brand identity documentation
- Exploring file formats for your assets
- Things you should check on before delivery
- Exploring where to host your deliverables
- Archiving your projects
- Goodbye
Taught by
Justin Seeley
