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LinkedIn Learning

Creating Your Personal Brand

via LinkedIn Learning

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Overview

Learn how to create the brand of you. Craft a personal brand that puts you in control of your career and attracts opportunities.

Syllabus

Introduction
  • What is personal branding?
1. Personal Branding
  • Creating your personal brand
  • Creating career opportunities
  • Building influence
2. Creating Your Brand
  • Defining your current brand
  • Creating your desired brand
  • Identifying your target audience
3. Marketing and Positioning Your Brand
  • Creating a personal marketing strategy
  • Networking your personal brand
  • Managing your online reputation
  • Conveying your personal brand authentically
  • Creating a perfect elevator pitch
Conclusion
  • Start today to take control of your brand

Taught by

Lida Citroën

Reviews

4.7 rating at LinkedIn Learning based on 2837 ratings

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