Creative Insights: Lauren Bacon on Web Design

Business coach Lauren Bacon tells us what it takes to be successful in the web design world.

Lauren Bacon ran a successful web design and development firm for twelve years. Now she is working as a business coach, helping entrepreneurs get their own businesses up and running. In this course, she shares her insights on breaking into the industry: acquiring the right skills, thinking beyond the digital toolset, and specializing in areas that will make your firm in demand. Lauren also answers questions about navigating career transitions, from employee to manager, to freelancer (and maybe even back again), and what the future will look like for new web designers.

Creative Insights with Lauren Bacon

• Introduction
• How does someone break into web design and development?
• How do people get too focused on the tools?
• How can I work beyond the tools?
• How can I find a community?
• What are some of the valuable skills for web designers?
• What are some common career paths in web design and development?
• What are some specializations this career path can lead to?
• What are some of the roles you see in this field?
• What is the evolution of a web designer?
• How did it feel to move from a design role to a manager role?
• How did it feel to move from a manager role to a freelancer?
• How do you select new additions to your team?
• Were you looking for any sort of certification or degree for new hires?
• What are the characteristics of someone who thrives in web design?
• How has the industry changed?