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LinkedIn Learning

Customer Retention

via LinkedIn Learning

Overview

Discover how to develop a customer retention strategy that helps you keep your customers loyal. Learn about a practical process that you can implement in your own business.

Syllabus

Introduction
  • Welcome
  • Difference between retention and loyalty
1. Key Ingredients for World-Class Customer Retention
  • How to calculate customer lifetime value
  • Make customer follow-up meaningful, memorable, and personal
  • Learn consistency over quantity
  • Prevent customer loss
2. Driving Revenue Growth through Retention
  • Develop your customer retention strategy
  • Identify your most valuable customers
  • Leverage customer data
  • Learn to observe behavioral changes
  • Bring back lost customers
3. The Nuts and Bolts
  • When and how to use automation properly
  • Use the appropriate reason
4. Foolproof Retention Activities
  • Learn the Pick-3 process
  • Call three high-value clients
  • Send three handwritten notes
  • Check in on three new clients
Conclusion
  • Next steps

Taught by

Noah Fleming

Reviews

4.7 rating at LinkedIn Learning based on 261 ratings

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