LinkedIn Influencer Danny Sullivan introduces innovative SEO strategies to help you bolster your online presence.
Overview
Syllabus
Introduction
- Welcome and introduction
- What is SEO?
- How search engines work
- Content SEO
- Technical SEO
- Realistic SEO goals
- Connected SEO
- Search strategies
- How searches are performed today
- Valuable skills
- Keeping on top of trends
- Mobile
- Predictive search bots
- Machine learning
- Next steps
- The core of SEO
- Advice for beginners
- Are keywords still important?
- Is paid search devaluing SEO?
- Ad blocking and SEO
- Avoid a common pitfall
- Are backlinks still important?
- Direct answers and featured snippets
- Cheating at SEO
- Voice search's effect on SEO
- About Search Engine Land
Taught by
Danny Sullivan
