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LinkedIn Learning

Data Visualization for Marketers

via LinkedIn Learning

Overview

Showcase your marketing data in engaging ways. Get tips for reducing mental tasks for your audience, highlighting the data that matters most, establishing context, and more.

When marketers showcase cluttered, confusing charts in their presentations, they can obscure the meaning behind the data—and worse, lose their audience's attention. In this course, learn how to showcase marketing data in engaging ways. Veteran marketer Ian Lurie steps through how to create compelling data visualizations, providing tips that can help you craft clear, concise, and action-oriented marketing presentations. As Ian goes over good and bad examples of marketing reporting, he shares best practices for reducing mental tasks for your audience by removing redundant data ink, using color effectively, and finessing the typography in your presentation. Plus, learn how to show trends over time, determine which visualization to use, create time-saving Excel templates, and more.

Syllabus

Introduction
  • Marketing reporting
  • The three rules
1. Data in Action
  • Reducing mental tasks
  • Removing non-data ink
  • Removing redundant data ink
  • Using color
  • Typography
2. Working with the Data
  • Creating a dashboard
  • Showing ROAS
  • Showing a trend over time
  • Highlighting datapoints
3. Presenting the Data
  • The three sins of context
  • Which visualization to use and when
  • Moving charts to PowerPoint
  • Structuring reports
  • Creating templates
Conclusion
  • The wrap-up

Taught by

Ian Lurie

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