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Designing a Channel Ident

via LinkedIn Learning


Learn how to use After Effects to create an ident—a short promo video for a channel or network—complete with a 3D logo, animated text, particles, and more.

Idents are short promo videos that identify a station or network. Once a mainstay of radio and television, idents are now a critical branding element for all digital channels, especially platforms like YouTube. Join Eran Stern in this short, fun, and easy course, where he shows how to create your own ident in After Effects. Learn how to import and animate a multi-layered Illustrator file using the Graph Editor, extrude a logo into 3D, add 3D particles and animated text, and apply sophisticated lighting and shadows. Eran also shows how to render your result to a master file for delivery.


  • Bringing a logo to life
  • Using the exercise files
  • Case study: The Zoom channel
  • The brief
1. Import
  • Preparing the artwork
  • Importing assets
2. Animation
  • Creating a basic transition
  • Bouncing the logo
  • Animating a camera
  • Extruding the logo
  • Lighting the scene
  • Adding secondary animation
3. Particles
  • Introduction to particles
  • Setting up a 3D particle system
4. Titles
  • Converting artwork to live text
  • Per-character text animation
5. Shadows
  • Adding 3D shadows
  • Casting shadow from the particles
6. Finalize
  • Adding motion blur
  • Rendering
  • Next steps

Taught by

Eran Stern

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