Global strategy expert and author Anil Gupta provides a primer on competitive strategy: being faster, better, and cheaper than the competitors in your market.
Competitive advantage is not about how good you are but about whether you're faster, better, or cheaper than competitors in your particular market. In this course, global strategy expert Anil Gupta, a professor at the University of Maryland, provides an overview of the sources of competitive advantage. He explains how and why companies are always simultaneously competing in two arenasâonstage and backstageâand how competitive advantage is dynamic; an advantage you have today may not be an advantage tomorrow.
How do you stack up against your competitors?
1. What Is Your Competitive Advantage?
Competitive advantage is always relative
Competing through disruption
Competitive advantage is never permanent
The two faces of competitive advantage
2. Sources of Onstage Advantage
Understanding industry dynamics
Deep customer alignment
Focus on the entire purchase-and-consumption cycle