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LinkedIn Learning

Developing a Competitive Strategy

via LinkedIn Learning

Overview

Global strategy expert and author Anil Gupta provides a primer on competitive strategy: being faster, better, and cheaper than the competitors in your market.

Competitive advantage is not about how good you are but about whether you're faster, better, or cheaper than competitors in your particular market. In this course, global strategy expert Anil Gupta, a professor at the University of Maryland, provides an overview of the sources of competitive advantage. He explains how and why companies are always simultaneously competing in two arenas—onstage and backstage—and how competitive advantage is dynamic; an advantage you have today may not be an advantage tomorrow.

Syllabus

Introduction
  • How do you stack up against your competitors?
1. What Is Your Competitive Advantage?
  • Competitive advantage is always relative
  • Competing through disruption
  • Competitive advantage is never permanent
  • The two faces of competitive advantage
2. Sources of Onstage Advantage
  • Understanding industry dynamics
  • Managing complementors
  • Deep customer alignment
  • Focus on the entire purchase-and-consumption cycle
3. Sources of Backstage Advantage
  • Superior value-chain architecture
  • Relationship advantage
  • Competing through innovation
  • Scale and scope advantages
  • Finding your alpha
Conclusion
  • From strategy to action

Taught by

Anil Gupta

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