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Developing a YouTube Strategy

via LinkedIn Learning

Overview

Trying to launch your very own YouTube channel? Learn how to build a profitable and successful strategy for developing and releasing content that hooks viewers.

Trying to launch your very own YouTube channel? Whether you've already started and struggle to keep up with the daily grind—or you haven't even posted your first video—this course can help you get up and running. Join viral video maker Ash Blodgett as she shares expert tips for building a profitable and successful strategy for your YouTube channel. Ash covers how to define the type of content to create, balance quality versus quantity, and maintain consistency with your videos so you can keep viewers tuning in. Plus, learn how to research your competition, optimize videos for search, and determine the best times and days to release your content.

Syllabus

Introduction
  • Get your YouTube channel started right
1. Content Strategy
  • Consistency in content
  • Viral vs. audience-building content
  • Trending vs. evergreen content
  • Quality vs. quantity
  • Creating a format for your videos
2. Releasing Strategy
  • Research your competition
  • Optimize for search
  • Planning out your content and release schedule
  • Social media promotion
  • Having a website
Conclusion
  • Keep learning and YouTubing

Taught by

Ash Blodgett

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