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LinkedIn Learning

Developing Your LinkedIn Creator Brand

via LinkedIn Learning

Overview

Prepare for a new career with $100 off Coursera Plus
Gear up for jobs in high-demand fields: data analytics, digital marketing, and more.
Learn how to design and scale your personal brand to build a following as a content creator on LinkedIn.

Syllabus

Introduction
  • LinkedIn as a creator platform
1. Defining Your Creator Brand
  • Why do you want to have a creator brand?
  • What content creator brands inspire you?
  • What are your creator brand goals?
  • What holds you back?
2. Designing Your Creator Brand
  • Crafting your creator brand story
  • Choosing your creator brand anchor
  • Naming your creator brand
  • Embodying your creator brand values
  • Positioning your creator brand
3. Communicating Your Creator Voice
  • Exploring what you want to be known for
  • Identifying your creator brand audience
  • Picking your communication vehicle
  • Knowing when to post
  • Following the four rules of content creation
  • Amplifying your creator voice
Conclusion
  • No time like the present

Taught by

Alexandra Galviz

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