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Ebooks: Distributing and Marketing

via LinkedIn Learning

Overview

Learn about ebook trends and tools; book distribution and marketing resources; and publishing fundamentals that will help your ebook compete with the professionals.

Are you writing an ebook? Or maybe you already have an ebook file. Where do you begin? This course is your first step on the road to publishing success as you learn about ebook trends and marketing tools; publishing requirements and options; the ins and outs of distributing ebooks; and the ebook marketing basics every author should know to launch their book effectively. Author David Wogahn covers the specifics of using Amazon.com, Barnes & Noble, Apple, and Kobo for distribution and presents the important pros and cons of using aggregators such as Smashwords and BookBaby. David also provides tips on selling ebooks from your website and how to take full advantage of the special services from Amazon, the largest bookseller in the world.

Syllabus

Introduction
  • Welcome
  • Using the exercise files
1. Understanding Ebooks
  • What is an ebook and how do you read one?
  • Getting ebook files onto devices for reading
  • Ebook trends and what they mean to publishers
2. Measurement, Tracking, and Analysis Tools for Authors and Publishers
  • Putting the Google Adwords Keyword tool to use when publishing
  • How publishers use Google Alerts
  • Evaluating your online presence
  • Author rankings and book monitoring
  • How publishers use Google Trends
3. Launching Ebooks: The Basics
  • Introduction and categorizing your addressable audience
  • Getting reviews
  • Distributing ebooks for reviews
  • Writing and distributing an ebook press release
  • Networking with authors and publishers
  • Using ebook marketing handouts
4. Ebook Launch Fundamentals: Predistribution Planning and Tasks
  • Beginning with a quality file
  • ISBN requirements for ebooks
  • Securing copyright and why it's important
  • Cataloging in print
  • Is digital rights management (DRM) and copy protection right for you?
  • Ebook cover formatting
  • Ebook royalties
  • The art of pricing ebooks
  • Preparing your metadata in advance
5. Direct Distribution
  • Introduction to direct distribution
  • Using Kindle Direct Publishing (KDP) from Amazon
  • Using the Barnes & Noble NOOK Press
  • Using iTunes Connect for the iBookstore
  • Using Kobo Writing Life
6. Aggregators/Third-Party Distribution Options
  • Considerations when selecting an aggregator
  • Evaluating commission-based aggregators and a detailed look at using Smashwords
  • Evaluating fee-based aggregators and a detailed look at using BookBaby
7. Amazon Tools for Publishers
  • Introduction to Amazon Services
  • Using KDP Select
  • Creating an Author Central profile
  • Using Amazon Associates
  • How ebook publishers can leverage CreateSpace
  • Using Goodreads and Shelfari
8. Leverage Your Book Investment: What Else Can You Do with Your Ebook Files?
  • Selling directly
  • Tools for selling one or a few ebook titles at a time
  • Giving your ebook away for free: Why and how

Taught by

David Wogahn

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