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LinkedIn Learning

Entrepreneurship: Raising Startup Capital

via LinkedIn Learning


Discover how to raise money for your startup business by understanding the four big sources of capital, and learn the best ways to market your project.

Entrepreneurs need capital to achieve their business goals and meet significant milestones, whether they're launching a new product, acquiring key customers, or reaching a revenue goal. In this course, author and entrepreneur Rudolph Rosenberg provides an overview of the main avenues to raising capital (such as crowdfunding, angel investors, venture capital, and more), identifies the key stakeholders, and shows the best ways to market your project and ask for funding.


  • Welcome
  • What you should know before watching this course
1. Overview of Business Funding
  • Why do companies look for capital?
  • Looking at different entrepreneurs, companies, and strategies
  • How risky is it to share your idea?
  • It takes time to raise capital
  • Why raising capital is not the only marker of success
  • Marketing your project
2. Raising Capital
  • Understanding who your investors are
  • Estimating the capital you need
  • The big four sources of capital
  • Raising capital all at once or step by step
  • A common sequence of events
3. Making Initial Funding Determinations
  • What should you include in a business plan
  • What is valuation?
  • Organizing milestones
  • Understanding debt and equity investing
4. Using Your Own Funds
  • Limiting your liability
  • Using your own funds
  • High-liability funding options
5. Using Crowdfunding
  • What is crowdfunding?
  • Understanding the entrepreneur-backer relationship
  • Making crowdfunding part of your strategy
  • Where to go from here: Using crowdfunding
6. Borrowing from Friends and Family
  • Borrowing money from friends and family
  • Securing investor debt
  • Getting loans from the Small Business Administration (SBA)
7. Using Angel Investors
  • Getting to know angel investors
  • Why raise through angel investors?
  • Where to go from here: Using angel investors
8. Using Venture-Capital Firms
  • Understanding how venture-capital firms are organized
  • The investment phase
  • Participating in company management
  • Cashing out
  • The VC mindset
  • Where to go from here: Using venture-capital firms
  • Starting your search for capital

Taught by

Rudolph Rosenberg


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