Discover how to raise money for your startup business by understanding the four big sources of capital, and learn the best ways to market your project.
Entrepreneurs need capital to achieve their business goals and meet significant milestones, whether they're launching a new product, acquiring key customers, or reaching a revenue goal. In this course, author and entrepreneur Rudolph Rosenberg provides an overview of the main avenues to raising capital (such as crowdfunding, angel investors, venture capital, and more), identifies the key stakeholders, and shows the best ways to market your project and ask for funding.
What you should know before watching this course
1. Overview of Business Funding
Why do companies look for capital?
Looking at different entrepreneurs, companies, and strategies
How risky is it to share your idea?
It takes time to raise capital
Why raising capital is not the only marker of success
Marketing your project
2. Raising Capital
Understanding who your investors are
Estimating the capital you need
The big four sources of capital
Raising capital all at once or step by step
A common sequence of events
3. Making Initial Funding Determinations
What should you include in a business plan
What is valuation?
Understanding debt and equity investing
4. Using Your Own Funds
Limiting your liability
Using your own funds
High-liability funding options
5. Using Crowdfunding
What is crowdfunding?
Understanding the entrepreneur-backer relationship
Making crowdfunding part of your strategy
Where to go from here: Using crowdfunding
6. Borrowing from Friends and Family
Borrowing money from friends and family
Securing investor debt
Getting loans from the Small Business Administration (SBA)
7. Using Angel Investors
Getting to know angel investors
Why raise through angel investors?
Where to go from here: Using angel investors
8. Using Venture-Capital Firms
Understanding how venture-capital firms are organized
The investment phase
Participating in company management
The VC mindset
Where to go from here: Using venture-capital firms