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LinkedIn Learning

Essential New Skills in Marketing

via LinkedIn Learning Path

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Overview

New skills can lead to new opportunities. According to a recent LinkedIn study, about 25% of LinkedIn members changed jobs from 2015 to 2021 within the same occupation. And by 2025, LinkedIn expects a 40% change. Learn the most up-to-date marketing skills based on LinkedIn data.
  • Identify and explain trending skills needed as a marketer.
  • Gain tips on integrated marketing, social media, and beyond.
  • Explain the best way to leverage marketing analytics.

Syllabus

Courses under this program:
Course 1: Diversity and Inclusion in Marketing: Inclusive Language for Marketers
-Learn the tools and frameworks you need to build equity and inclusion into your marketing and communications.

Course 2: The Habits of Successful Marketers
-Learn the key habits and skills of successful marketers.

Course 3: Integrated Marketing Communications Strategies
-Learn to use an integrated marketing communication strategy to create a seamless experience across touch points to differentiate from competition and attract and retain customers.

Course 4: Marketing Analytics: Presenting Digital Marketing Data
-Learn how to design and present impactful, data-driven presentations that are targeted to your specific audience.

Course 5: Social Media Marketing Tips
-Learn useful tips for marketing on all social media platforms.

Courses

Taught by

Andrew McCaskill, Brian Honigman, Dina Shapiro, Samantha Barnes and Sam Dey

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