Effective sellers don't push—they persuade. In this audiobook summary, learn how to make the sale by convincing buyers that your idea was their idea.
Flip the Script: A Toolkit for Sellers and Negotiators (Blinkist Summary)
Overview
Syllabus
Introduction
- Providing information to reach your desired conclusion
- Using status alignment to sell
- The keys to establishing credibility
- Focus on ideas that are common to everyone
- Frame your proposal in terms your clients are familiar with
- Leveraging pessimism is the key to success in sales
- Always be true to your authentic self
- Presenting ideas to your buyer
Taught by
Blinkist
