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LinkedIn Learning

Freelancing Foundations

via LinkedIn Learning

Overview

Prepare for a new career with $100 off Coursera Plus
Gear up for jobs in high-demand fields: data analytics, digital marketing, and more.
Find out how to start and grow a freelance career. Learn about business basics, finding work, selling work, pricing, and how to make a living freelancing full-time .

Syllabus

Introduction
  • The essential skills of freelancing
  • Building a freelancing mindset
1. Business Basics
  • Creating a budget
  • Managing your time
  • Why you need a contract
  • Creating and sending an invoice
2. Marketing Yourself
  • Marketing yourself as a freelancer
  • Pricing your services
  • Using testimonials and case studies
3. Communicating with Clients
  • Effective client communication
  • Creating a proposal
  • How to raise your rates
  • Handling scope creep
  • How to say no to clients
4. Selling Your Work
  • Targeting, messaging, and frequency
  • Daily activities to find clients
  • How to use a CRM
  • Creating advocates and getting referrals
  • Increasing your close rate
Conclusion
  • Making freelance full time

Taught by

Jay Clouse

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