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LinkedIn Learning

Get a Job in Marketing

via LinkedIn Learning

Overview

Learn what it takes to get a job in marketing. Get tips to develop experience, polish your resume, and stand out from other applicants.

Learn what it takes to get a job in marketing. Career coach and marketing consultant Brian Honigman has sat on both sides of the interview table. Here he shares tips and advice that can help you get hired. Discover how to build a resume of relevant experience, find the right position, stand out from other applicants, and communicate your value to employers. Plus, get insights on applying for jobs, interviewing effectively, and succeeding in your new position. Whether you're interested in social media or brand strategy, starting a new career or changing industries, this course will give you the skills you need to find your next job in marketing.

Syllabus

Introduction
  • Getting a job in marketing
1. Get Relevant Experience
  • What are your career goals?
  • Get multiple internships
  • Volunteer or freelance on a project
  • Take online courses and get certified
  • Share your ideas on marketing
2. Finding the Right Position
  • Search based on your interests
  • Review a mix of career sites
  • Find companies you'd like to work at
3. Applying for Jobs
  • Differentiate yourself to stand out
  • Develop a portfolio of work
  • Polish your website and social media
  • Fine-tune your resume
  • Apply in a memorable way
4. Interviewing Effectively
  • Preparing for an interview
  • The interview
  • After the interview
5. Succeeding at a New Job
  • The first 60 days
  • Ongoing career development
Conclusion
  • Next steps

Taught by

Brian Honigman

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