Google Analytics Essential Training

Introduction

• Understanding your digital customers with Google Analytics
• Digital analytics and key concepts
• Which version of Google Analytics should you use?

1. Get Started

• How does Google Analytics work?
• Set up a Google Analytics account
• Install the Google Analytics tracking tag

2. Google Analytics Fundamentals

• Properties and views
• Accessing Google demo data

3. Introduction to the UI and Reports

• Navigation basics: View, search, side panel, reports, and admin
• Introduction to reports
• Metrics and dimensions: The importance of scope
• Graph data over time in reports
• Using annotations in analytics reports
• Different ways to view data

4. Filter and Segment Data

• Basic inline filters
• Advanced inline filters
• Introduction to segmentation in Google Analytics
• Create and apply persistent segments in reports

5. Audience Reports

• Who are your users?
• Audience overview
• Demographics and interests
• Geographic location
• Technology
• Mobile

6. Acquisition Reports

• Where are your users coming from?
• Channels
• Source and medium
• Referrals
• Campaign tracking

7. Behavior Reports

• How are your users engaging?
• Site content
• Site speed
• Introduction to events
• Event reports

8. Conversion Reports

• How are users converting?
• Understanding funnel visualization
• Visualizing funnels with Goal Flow
• Real-time data report

9. Basic Configuration

• Configure your GA account
• Manage user accounts
• Set up goals

Conclusion

• Next steps