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LinkedIn Learning

Google Analytics Quick Start

via LinkedIn Learning

Overview

This course offers everything you need to take advantage of the latest features of Google Analytics. Learn how to manipulate reports, analyze data, and segment your audiences.

Ready to take your analytics game to the next level? In this course, learn how to take advantage of the latest features in Google Analytics, which allow you to track your consumer, no matter what device they use. First, instructor Brad Batesole shows you how Google Analytics works, how to set up Google Analytics, and how to navigate its key functionality. Brad walks you through metrics, channels, source, and medium in Google Analytics. He covers how to track data effectively in Google Analytics, as well as how to use reports to make accurate decisions and how to navigate the interface of Google Analytics. He describes different reports and how they may be useful to you. Brad concludes by encouraging you to review your audience and make decisions to reach them more effectively.

Syllabus

Introduction
  • Unlock the power of Google Analytics
1. Google Analytics Foundations
  • The importance of digital analytics
  • How does Google Analytics work
  • Google Analytics hierarchy
2. Google Analytics Key Functionality
  • Dimensions and metrics in Google Analytics
  • Channels in Google Analytics
  • Source and medium in Google Analytics
  • Campaign Tracking in Google Analytics
3. Getting Started with Google Analytics
  • Setting up Google Analytics
  • Tracking data in Google Analytics
  • Learning Google Analytics reports
  • Navigating Google Analytics interface
  • Google Analytics acquisition reports
  • Google Analytics engagement reports
  • Google Analytics demographics reports
  • Viewing audiences and analysis
Conclusion
  • Your path forward with Google Analytics

Taught by

Brad Batesole and Madecraft

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