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LinkedIn Learning

Graphic Design Foundations: Typography

via LinkedIn Learning


Explore good typographic practices. Learn how to select and use type to add impact, how type is measured, and how factors like spacing and alignment affect your design.

Good typography can add tremendous power to your design and your message, whether it is a print- or screen-based project, a still or motion graphic, a 3D or 2D graphic. This course explains good typographic practices, so that you can develop an "eye" for type and understand how to effectively use it. Author Ina Saltz explains type classifications (serif vs. sans serif, display type vs. text type), how type is measured, sized, and organized, and how spacing and alignment affect your design. She also explains how to use kerning, tracking, leading, and line length, and covers the history and current trends in typography. The course teaches the principles of legibility, readability, and compatibility, and how they should be considered when you're selecting and designing with type.


  • Welcome
  • Why good typography matters
  • The power of type
  • The theory of typographic relativity
  • Getting the most out of this course
1. Typographic Differentiation
  • Serif vs. sans serif
  • Display type vs. text type
  • Type history
  • Type classification
  • Other type categories
  • Guidelines for combining typefaces
  • Using cases
2. The Language of Type
  • Anatomy: Parts and shapes of type
  • Size and measurements of type
  • Type families: Widths, weights, and slopes
  • Reviewing the terminology of type, based on function
  • Working with color and tonal weight: Exercises
3. Spacing and Alignment
  • Kerning and kerning pairs
  • Tracking and leading
  • Exploring variations in type alignment
  • Hyphenation and justification
  • Indents, outdents, and hanging punctuation
  • Other typographic best practices
4. Touching on Type Design
  • Where type begins: The mark of the hand
  • Related parts and shapes: Family resemblances
  • Designing a typeface
5. Legibility and Readability
  • How legibility and readability differ
  • Examining factors affecting legibility
  • Hierarchy and functionality
  • Systematized hierarchy
  • Paragraphs, drop caps, and entry points
  • Typographic abominations
6. Typographic Composition
  • Opposing forces of typography
  • The grid: A structure for containing type
  • Contrast and scale
7. Thinking with Type
  • Typographic expressiveness
  • The emotional impact of type
  • Three-dimensional type
8. Specialized Uses
  • Working with numbers
  • Expert characters and analphabetic symbols
  • Using typography to navigate content
  • Using typography to navigate the environment
Final Thoughts
  • Managing fonts and building your type library
  • Developing your typographic eye
  • Breaking the rules
  • What's next

Taught by

Ina Saltz

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