Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

How to Adapt Your Small Business in a Recession

via LinkedIn Learning

Overview

Prepare for a new career with $100 off Coursera Plus
Gear up for jobs in high-demand fields: data analytics, digital marketing, and more.
Learn how to respond to challenges and push your small business forward during a recession. Get tips for identifying new opportunities, moving your business online, and more.

Syllabus

Introduction
  • How to adapt your business during difficult times
1. Identify New Revenue Opportunities
  • New revenue ideas for retail businesses
  • New revenue ideas for food and beverage businesses
  • New revenue ideas for service-based businesses
2. Start with Existing Customers and Advocates
  • Create a contact list of customers
  • Leverage your advocates to sell more
3. Rethink Your Marketing
  • Making your customer the hero
  • Being consistent with your content efforts
  • Creating offers that fuel decision-making
  • Finding partners to collaborate with
4. Move Your Business Online
  • How to build and leverage your website
  • How to develop a social media strategy
  • How to create an online store
Conclusion
  • Your business can adapt to difficult times

Taught by

Jay Clouse

Reviews

4.8 rating at LinkedIn Learning based on 31 ratings

Start your review of How to Adapt Your Small Business in a Recession

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.