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Improve SEO for Your Ecommerce Site

via LinkedIn Learning

Overview

Learn how to improve SEO for your ecommerce website and drive increased sales and traffic.

Love them or hate them, search engines are integral to the success of ecommerce sites. If your SEO strategy is not on point, you can miss out on valuable sales opportunities and customers. Join digital marketing consultant Sam Dey for this course, which shows how to use page structuring, keyword-rich content, competitor analysis, and video and image optimization techniques to drive better results for your business. Learn how to conduct an SEO audit, build a silo structure, optimize a product page, and build authority across the web. Plus, get a full checklist to ensure you have everything you need for a rock-solid SEO strategy.

Syllabus

Introduction
  • Maximize your search engine traffic
1. Ecommerce Keywords
  • Perform an SEO audit for your website
  • Ecommerce keyword research analysis
  • Content writing
2. Structural SEO for Ecommerce
  • Ecommerce silo structure
  • Google rich snippets and structured data
  • Off-page SEO best practices
3. Building Authority
  • Domain authority
  • SEO good practice
  • Competitor analysis
4. Foundational SEO
  • Video SEO for ecommerce
  • Image optimization
  • Full SEO checklist for your website
Conclusion
  • Next steps

Taught by

Sam Dey

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