This course provides diversity and empathy training designed to help sales reps connect more deeply with people outside of their own culture, religion, and generation.
Inclusive Selling: Selling Across Culture, Race, and Gender Differences
Overview
Syllabus
Introduction
- Broaden your impact with inclusive selling
- The new sales landscape
- What diversity means to the sales marketplace
- Understanding yourself as it relates to diversity
- What diverse customers are looking for
- Sales story: Knowing a customer's culture builds relationships
- Understanding yourself as it relates to diversity
- Sales story: Get engaged in your customer's community
- Assess the blind spots that limit your sales opportunities
- Selling through cultural differences
- How cultural differences manifest themselves when selling
- Sales story: Be prepared, be aware, and ready to adapt
- Selling through gender differences
- Sales story: If you lack awareness of your blind spots, it can cost you the sale
- Key trends in prospecting across generational differences
- Selling to people with different beliefs
- Understanding the entire sales process
Taught by
Meridith Powell
