Introduction to Social Media Strategy
Overview
Learn how businesses are using social media to find new customers and grow their brands—all from a top voice in Silicon Valley startups.
Social media never stands still and neither can a social media strategy. In this course, veteran marketer and Silicon Valley top voice Anke Audernaut demonstrates the most up-to-date approach businesses are using to find new customers and grow their brands. Learn how to plan a social media presence, properly participate on social media channels, and create a robust content plan. Additionally, Anke walks through how to build a following and manage customer interactions, and explores when and how to advertise.
This course was created by Madecraft. We are pleased to host this content in our library.
Social media never stands still and neither can a social media strategy. In this course, veteran marketer and Silicon Valley top voice Anke Audernaut demonstrates the most up-to-date approach businesses are using to find new customers and grow their brands. Learn how to plan a social media presence, properly participate on social media channels, and create a robust content plan. Additionally, Anke walks through how to build a following and manage customer interactions, and explores when and how to advertise.
This course was created by Madecraft. We are pleased to host this content in our library.
Syllabus
Introduction
- Using social media to grow your business
- Grow your business with social media
- Defining your target audience
- Understanding your customer's journey
- Selecting your social media channels
- Establishing your tone of voice
- Creating a social media policy
- Participating versus marketing
- Creating your social media profile
- Organic versus paid social media marketing
- It all starts with content
- Using the hub and spokes model
- Conducting a content audit
- Repurposing existing content
- Developing your content calendar
- Creating content your customers want
- Creating shareable content
- Adapting content to your social channels
- Tools for content creation
- Building a following
- Interaction with customers
- Using insights to build on success
- Deciding when to advertise
- Establishing your advertising goal
- Creating effective social media ads
- Targeting your social media ads
- Optimizing your ads
- Understanding social media metrics
- The right metrics for the right goal
- Evaluating social media marketing ROI
- Next steps
Taught by
Anke Audenaert and Madecraft
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