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LinkedIn Learning

Learning Google Tag Manager

via LinkedIn Learning


Learn how to effectively leverage Google Tag Manager. Discover how to work with accounts, use the Google Analytics built-in tags, fire events using triggers, and more.


  • Use Google Tag Manager (GTM) for all your web code tags
  • Understanding Google Tag Manager
  • Understanding the GTM hierarchy
  • Server-side vs. client-side tags explained
1. Work with Accounts and Containers
  • How to configure permissions and security in Google Tag Manager
  • Create an account and container
  • Install your first container
  • Install Google Tag Manager in WordPress
2. Using Built-in Tags
  • Efficiency bonus: Google Analytics built-in tags
  • CrazyEgg and other built-in tags
3. Work with Variables
  • Understanding basic variables
  • Utilize built-in variables
  • Create custom variables
  • Dynamic variables
  • Incorporating custom JavaScript into GTM variables
4. Create Triggers
  • Understanding triggers
  • Fire Google Analytics events using triggers
5. Control Versioning
  • Create versions and view publishing history
  • Import and export configurations
6. Debug Your Tags
  • Using Preview and Debug modes
  • Using WASP to debug
7. Use Custom HTML Tags
  • Understanding and using custom HTML tags
  • Understanding and using custom Image tags
  • Best practices for custom HTML tags
  • Learning more about Google Tag Manager

Taught by

Corey Koberg


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