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LinkedIn Learning

Learning Personal Branding

via LinkedIn Learning

Overview

Start investing in the brand of you. Learn how to turn yourself into a valuable brand with these personal branding tips.

You are the most powerful marketing tool at your disposal. If you are starting a business, establishing your thought leadership, or trying to get ahead in your career, it's a great time to start investing in the brand of you. Learn the secrets of personal branding in this course with marketing expert Chelsea Krost. Chelsea explains how to develop your story, craft your messaging, and define your audience. Then she walks you through building your brand presence online and off, creating a calendar that will help you stay on top of social media and keep your content fresh. Plus, get tips to monetize your personal brand and land speaking engagements and guest roles.

Syllabus

Introduction
  • Your most powerful marketing tool
1. Personal Branding Basics
  • Why invest in personal branding?
  • Creating your personal brand foundation
  • How to craft your personal brand story
  • Four tips for defining a target audience
2. Personal Brand Content Marketing
  • Your personal branding content marketing framework
  • Creating your personal brand content calendar
  • Your personal brand on social media
  • Grow your personal brand with Livestream
3. Monetize Your Personal Brand
  • Five things you need to monetize your personal brand
  • Your personal brand website
  • Leveraging your signature traffic builder
4. Press and Speaking Engagements
  • How to land speaking engagements and guest roles
  • LinkedIn tips for personal brand building
Conclusion
  • Next steps

Taught by

Chelsea Krost

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