Start investing in the brand of you. Learn how to turn yourself into a valuable brand with these personal branding tips.
You are the most powerful marketing tool at your disposal. If you are starting a business, establishing your thought leadership, or trying to get ahead in your career, it's a great time to start investing in the brand of you. Learn the secrets of personal branding in this course with marketing expert Chelsea Krost. Chelsea explains how to develop your story, craft your messaging, and define your audience. Then she walks you through building your brand presence online and off, creating a calendar that will help you stay on top of social media and keep your content fresh. Plus, get tips to monetize your personal brand and land speaking engagements and guest roles.
Your most powerful marketing tool
1. Personal Branding Basics
Why invest in personal branding?
Creating your personal brand foundation
How to craft your personal brand story
Four tips for defining a target audience
2. Personal Brand Content Marketing
Your personal branding content marketing framework
Creating your personal brand content calendar
Your personal brand on social media
Grow your personal brand with Livestream
3. Monetize Your Personal Brand
Five things you need to monetize your personal brand