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LinkedIn Learning

LinkedIn Profiles for Social Business Success

via LinkedIn Learning

Overview

Prepare for a new career with $100 off Coursera Plus
Gear up for jobs in high-demand fields: data analytics, digital marketing, and more.
Learn about crafting a winning profile from a LinkedIn expert. Learn how to align your personal and professional branding, present your results instead of your resume, and more.

Syllabus

Introduction
  • Welcome
  • What you should know
  • Exercise files
1. Get Started with the Essentials
  • Why you need a professional profile now
  • Enter your name and alternatives on LinkedIn
  • Choose a professional profile picture
  • Upgrade your professional LinkedIn headline
  • Add your location and industry on LinkedIn
2. Your Contact Information
  • Share how you want to be contacted on LinkedIn
  • Add external websites and accounts to your profile
3. Your Summary
  • Align your personal, professional, and corporate branding
  • Use videos to stand out on LinkedIn
4. Your Experience
  • Present your results, not your résumé
  • Enhance your prior experience
  • Use rich media to share your experience
5. Create Your Own Brand
  • Make the most of your professional honors
  • Add projects to showcase your work
  • Publish content on LinkedIn
  • Add value on LinkedIn with free tips and advice
6. Skills and Recommendations
  • Select the skills you want to be endorsed for
  • How to come highly recommended on LinkedIn
7. Your Education
  • Make your education relevant in a changing economy
  • Add certifications and courses to your profile
8. Make the Most of Your Personality
  • Add personal touches to your LinkedIn profile
  • Include volunteer work to boost engagement
9. Extra Strategies to Stand Out
  • Maximize keywords on your profile
  • Engage with others using LinkedIn Groups
  • Follow the leaders most influential to your career
  • Control your visibility using privacy settings
  • Tips for using the mobile app and more
Next Steps
  • Create an action plan to update your profile
  • Communicate changes with your LinkedIn network

Taught by

Bert Verdonck

Reviews

4.7 rating at LinkedIn Learning based on 77 ratings

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