The future of marketing is in video—and on LinkedIn. Learn to produce and publish video for both personal and brand pages on LinkedIn.
Video is the future of online marketing. It's the content users preferâand LinkedIn is a great platform to leverage its potential. Over 225 million members are already engaging with video on a monthly basis. So, what are you waiting for? Don't get left behind by the video revolution. This course shows you how to combine the power of video marketing and LinkedIn to attract new customers and clients and increase the awareness for your brand. Goldie Chan, the #1 video creator on LinkedIn, shares her tips and tricks for producing and publishing video natively on the platform. Learn how to find inspiration, choose a video length and theme, meet collaborators, improve discoverability with the right title and tags, and more. With these insider tips, you can learn everything you need to start creating engaging and well-timed videos that grab your audience from the get-go.
1. LinkedIn Video Marketing Tips
Why is video on LinkedIn important?
When to choose video vs. articles
How to choose the theme of your video channel
Creating a video content calendar
Three ways to get idea inspiration for personal brands
Three ways to get idea inspiration for corporate brands
Understanding personal page metrics
Choosing a video title
Choosing a video length
Choosing the best time to post a video
Picking a thumbnail that drives action
Using captioning on videos
Using filters and tags on LinkedIn for personal brands
Understanding LinkedIn video metrics
What are video hashtags and hashtag campaigns?
How to find collaborators for personal brands or corporate brand partners