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LinkedIn Video Marketing for Personal and Brand Pages

via LinkedIn Learning

Overview

The future of marketing is in video—and on LinkedIn. Learn to produce and publish video for both personal and brand pages on LinkedIn.

Video is the future of online marketing. It's the content users prefer—and LinkedIn is a great platform to leverage its potential. Over 225 million members are already engaging with video on a monthly basis. So, what are you waiting for? Don't get left behind by the video revolution. This course shows you how to combine the power of video marketing and LinkedIn to attract new customers and clients and increase the awareness for your brand. Goldie Chan, the #1 video creator on LinkedIn, shares her tips and tricks for producing and publishing video natively on the platform. Learn how to find inspiration, choose a video length and theme, meet collaborators, improve discoverability with the right title and tags, and more. With these insider tips, you can learn everything you need to start creating engaging and well-timed videos that grab your audience from the get-go.

Syllabus

1. LinkedIn Video Marketing Tips
  • Why is video on LinkedIn important?
  • When to choose video vs. articles
  • How to choose the theme of your video channel
  • Creating a video content calendar
  • Three ways to get idea inspiration for personal brands
  • Three ways to get idea inspiration for corporate brands
  • Understanding personal page metrics
  • Choosing a video title
  • Choosing a video length
  • Choosing the best time to post a video
  • Picking a thumbnail that drives action
  • Using captioning on videos
  • Using filters and tags on LinkedIn for personal brands
  • Understanding LinkedIn video metrics
  • What are video hashtags and hashtag campaigns?
  • How to find collaborators for personal brands or corporate brand partners
  • How to market videos outside of LinkedIn
  • Challenge

Taught by

Goldie Chan

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