The future of marketing is in video—and on LinkedIn. Learn to produce and publish video for both personal and brand pages on LinkedIn.
LinkedIn Video Marketing for Personal and Brand Pages
Overview
Syllabus
1. LinkedIn Video Marketing Tips
- Why is video on LinkedIn important?
- When to choose video vs. articles
- How to choose the theme of your video channel
- Creating a video content calendar
- Three ways to get idea inspiration for personal brands
- Three ways to get idea inspiration for corporate brands
- Understanding personal page metrics
- Choosing a video title
- Choosing a video length
- Choosing the best time to post a video
- Picking a thumbnail that drives action
- Using captioning on videos
- Using filters and tags on LinkedIn for personal brands
- Understanding LinkedIn video metrics
- What are video hashtags and hashtag campaigns?
- How to find collaborators for personal brands or corporate brand partners
- How to market videos outside of LinkedIn
- Challenge
Taught by
Goldie Chan
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