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LinkedIn Learning

Local SEO

via LinkedIn Learning


Local SEO is critical for local businesses. Learn to achieve maximum visibility on search engines, and drive more foot traffic and web traffic to your business.

Search engine optimization (SEO) is crucial to the success of every business. But local SEO is particularly important to "brick and mortar" stores and services. Customers don't rely on the yellow pages anymore. They turn to Google instead. This course will help businesses of all sizes achieve maximum visibility on search engines, and drive more traffic (web traffic and foot traffic!) to their sites and stores.

First, get an overview of the local SEO landscape, tips for evaluating and optimizing your site, and advice on conducting keyword research. Author Brad Batesole also shows how to optimize your site structure and on-page content, acquire local citations, and make sure your name, address, and phone (NAP) information is consistent across the web.

Want to appear in Google Maps and local search results? Find out how to make sure your listing shows up by setting up your Google My Business page, and learn how to incorporate links and reviews. Finally, discover how to secure backlinks from reputable sources and handle SEO for a business that has multiple locations. If you want to boost your ranking, understand the competition, or just understand how search engines like Google operate at a local level, this is the course for you.


  • Welcome
1. Understanding Local SEO
  • What is local SEO?
  • How does local SEO work?
  • Reviewing local search results
  • Understanding ranking factors
  • Setting realistic expectations
2. Evaluate Your Site
  • Research your business category
  • Identify your top keywords
  • Research local keyword modifiers
  • Review your competition
  • Turn keyword research into an SEO strategy
3. Prepare the Foundation
  • Optimize your site structure
  • Use structured data
  • Test structured data
  • Integrating with social media
  • Create localized content
  • Optimizing page speed
  • Advanced technical efforts
4. On-Page Optimization
  • What is on-page optimization?
  • Craft the right title and description tags
  • Use heading tags properly
  • Choosing to use breadcrumbs
  • Create a sitemap
5. Track Your Results
  • Why you should set up your tracking first
  • Configure and install Google Analytics
  • Set up Google Search Console
  • Explore Google Search Console
6. Acquire Local Citations
  • What is a citation?
  • The importance of consistency in citations
  • Get listed in directories
  • Keep your NAP (name, address, phone) consistent across the web
7. Use Google Places for Business
  • Creating a Google My Business page
  • Outfitting your local listing with content
  • Using the Google My Business interface
8. Secure Backlinks
  • Why local backlinks are important?
  • Secure relevant backlinks
  • Disavow damaging backlinks
9. Collect Reviews
  • Reviews and their impact on local SEO
  • Securing reviews on Google and other sites
10. Advanced Local SEO
  • Handle multiple locations
  • Next steps

Taught by

Brad Batesole

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